“Every decision is emotional,” said Tom Snyder, the founder of Vorsight BP. And we who do digital marketing know this very well. In our line, it is very important to know the audience we are targeting. Because segmentation

Launched just two years after the search engine in 2000, Google Ads is a pay-per-click (PPC) marketing strategy. Rebranded in 2018 as Google Ads, it is part of paid search advertising targeting digital consumers. The Google market has

Content marketing has the power to generate potential leads and drive more organic traffic for any possible brand. In fact, this marketing strategy costs sixty-two percent less, unlike outbound marketing. To use content marketing effectively for your business,

Internet is a blessing of technology that enhances our work efficiency. It allows us to do tasks that were impossible in the previous decades. Technological advancements are well observed in our lives including smartphones, TV, AC, etc. The

The search volume of any keyword is an important SEO metric. So, ranking a keyword effectively by measuring it in terms of its difficulty is essential. That’s why keyword difficulty is considered an imperative part of SEO evaluation.

Every business owner wants to boost brand awareness, drive more traffic and enhance more revenue. The best way to do that is by working collaboratively on your organic search enhancement efforts. Companies could only earn $2 of ROI

Marketers are always on the search for effective marketing strategies. In this context, most marketers find email and social media marketing to be extremely effective. So, the thought that Social Media Marketing Vs. Email Marketing, Which Is Better might arise

The world of digital marketing is constantly changing. So, the importance of online marketing on businesses is worth acknowledging. Hence, by using digital marketing effectively, companies can benefit their businesses in many ways. Enhancing sales, expanding customer base, and

Brands promoting their services and products on social media have changed significantly within the past two years. Hence, businesses are looking forward to driving in a large audience base a bit differently this year. This is because certain

  Email marketing has made a name for itself in the digital marketing field. It is largely used to drive traffic, generate leads, and of course, boost sales. With email marketing, you can effectively reach out to your

  Often, people confuse the words branding and marketing with each other. However, knowing the difference between the two can help you define your business' value proposition and product placement. The end goal of both, as with any

Twitter is a communication tool with characters not exceeding 140 known as tweets. The tweet reaches to our subscribers or followers as and when we post them. Twitter has a monthly average of 326 million users globally. How

Technology has evolved so much that it's hard to even imagine a future without it. There was a time when people used to do business with only a paper and a pen. But today, everything has changed. People

 In very common and general language we may say, inbound marketing is a technique that helps the firm to gain customers through many social media and technological ways. It is a sort of marketing methodology or process which

E-marketing is the process of advertising or marketing a product or service using the internet and wireless media. Today is the world of globalization and advanced technologies. India has already surpassed the USA in terms of the number

So, you get your first client. You sign a contract with them. After that, you do your best for doing SEO reporting or Search Engine Optimization for their website, services and blogs. But, they do not know the

Although opening an e-commerce website is very easy nowadays, getting people to purchase products from it is very tough. Especially when you have just started up. Also, it is important to keep in mind that there are thousands

As the number of internet users is growing by the day, promoting a company’s products & services using electronic media is the most effective way to get the public’s attention. Marketing via digital means has many advantages ranging